The first bit of news is that at Wendy’s a friend’s suggestion, Laura wrote to Brigham’s to tell them about her brant last week. Specifically, she emailed Darryln Leikauskas, V.P. of Marketing for Brigham’s (there was a partial corporate listing on the Brigham’s website) that she’d branted about Just Jimmies and how many people sent back comments either about the flavor in particular or Brigham’s in general. Laura mentioned this amazing “brand loyalty” (she just learned this phrase in Branding for Dummies — not to be confused with Branting for Dummies which she plans on writing but which of course she hasn’t even started isn’t finished yet) and she also mentioned the collective state of panic that many Massachusetts-ites seemed to be in given the uncertain future of Just Jimmies. Laura begged suggested that they make it a permanent flavor and also suggested they check out her brant to see all the pro-Brigham’s comments.

Unbelievably, later that night (this was Sunday) the Brigham’s executive emailed Laura back, which, for one thing, was an incredible example of excellent Public Relations and for another thing was great news since this is what the email said:

Dear Laura,

Just Jimmies is soon to be a regular flavor. Look for it with a bright blue lid in the coming weeks/month. I’m glad you like it and I will definitely check out the webite tomorrow.

Thank you!

Darryln

Laura wants to thank Darryln from Brigham’s for such a quick response and for the good news!

p.s. In case anyone noticed Laura’s lack of usage of personal pronouns in relation to Darryln Leikauskas’ name, it’s because Laura isn’t sure if Darryln is a man’s name or a woman’s name. Laura sort of assumes it’s a woman’s name but isn’t at all certain so if anyone knows for sure — or if anyone has any strong opinion about this question — Laura would love to hear from you.